During an entire week, part of the huge esplanade of the Défense of Paris metamorphosed for an anti-ageing product. Indeed a large canvas spread out on the ground displayed Nivea’s latest product, the Q10 Serum. We can see and touch the pearls of the product, yet they do not exist! Or do they…? Perhaps only in a flatter version! The impressive result could be observed from the podium that was set up to discover the image in full and take pictures of friends and family as if they were surfing on the pearls!